|Interdisciplinary Studies ||IDC4UA |
|This course provides students with the opportunity to explore the fundamentals of creative advertising using an interdisciplinary approach involving Business, Technological Studies, English, Arts and Social Sciences and Humanities. Students develop strategic, creative thinking skills through a series of practical exercises. They use marketing concepts in the identification of target markets and consumer profiles. Students learn how consumers think and analyze the motivational drive behind consumer consumption. They study how to conduct thorough research to gain insight into products, companies and target markets. Students learn how to use artistic elements in design theory as it applies to print advertisement. They will also study copywriting and persuasive strategies necessary to survive in a creative marketplace. This course enables students to apply theory and practical skills and experience, by utilizing the creative aspects of advertising in their final culminating project. This activity allows students to create a campaign which is to be pitched to a real client of industry and gain practical experience as well as useful feedback. This also presents opportunities for internships and awards. |
***This is a two credit course taken in conjunction with TGJ4M (COMMUNICATIONS TECHNOLOGY).
|CREDIT: 2||TYPE: University||GRADE: 12|