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Marketing
Marketing 05222
This course satisfies ½ credit of the math-related graduation requirement--during senior year only.
This course is a prerequisite for Marketing Lab (School Store). Students are introduced to basic marketing, principles of economics, sales, cash handling, management, promotion, human relations, and merchandising. See Marketing Co-op course description for possible co-op credit. No Retake.
CREDIT: 0.5TYPE: RegularGRADE: 9-12
Fashion Merchandising 05172
This course satisfies ½ credit of the math-related graduation requirement--during senior year only.
This course will introduce students to careers available in the fashion industry, from design and manufacturing to sales. It will also present elements necessary for the proper marketing of fashion apparel. Project-based learning such as a student-run fashion show may be part of this class. See Marketing Co-op course description for possible co-op credit. No Retake.
CREDIT: 0.5TYPE: RegularGRADE: 10-12
Honors Marketing - Semester 1 15223
The purpose of the course is to introduce students to the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics such as international marketing, ethics, marketing research, services and not-for-profi t marketing. Students will gain a basic knowledge of the economic/demographic, social/cultural, political/legal, and technological trends that are important to marketing. The Honors Marketing course will prepare students for the Princples of Marketing examination (CLEP) which a student may choose to take upon completion. The results of the CLEP test may entitle the student to college waivers/credit, dependent upon the college. No Retake.
CREDIT: 0.5TYPE: RegularGRADE: 10-12
Honors Marketing - Semester 2 25223
The purpose of the course is to introduce students to the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics such as international marketing, ethics, marketing research, services and not-for-profi t marketing. Students will gain a basic knowledge of the economic/demographic, social/cultural, political/legal, and technological trends that are important to marketing. The Honors Marketing course will prepare students for the Princples of Marketing examination (CLEP) which a student may choose to take upon completion. The results of the CLEP test may entitle the student to college waivers/credit, dependent upon the college. No Retake.
CREDIT: 0.5TYPE: RegularGRADE: 10-12
Marketing 2: Sales and Social Media 05252
This course satisfies ½ credit of the math-related graduation requirement--during senior year only. This one-semester course is designed to allow students who have successfully completed Marketing (5222) to continue their study of the industry in an upper level course. Major topics will include advanced sales techniques, Customer Relationship Management (CRM) tools, and how companies use web 2.0 applications such as social media and blogging as a promotional tool.
CREDIT: 0.5TYPE: RegularGRADE: 10-12
Sports and Entertainment Marketing (Athens) 05182
This course is designed to teach students marketing and management concepts associated with the sports and entertainment industries. Students will learn techniques and practices used to make this a multibillion dollar per year industry. Strategies used by successful sports and entertainment marketing and management firms and businesses will be evaluated. Sports and Entertainment Marketing will prepare students for advanced studies in marketing/management and create an inside look at how and why the sports and entertainment industry operates. Much of this course’s work will be accomplished with student teams. Students’ teams will own their own professional sports franchise and participate in a Troy Athens Fantasy League. Students will research and make marketing and management decisions that will affect their individual teams (i.e., location of the franchise, team logos, team colors, team mascot, team nicknames, etc.). Other areas of sports and entertainment marketing and management that will be investigated will be the promotion of professional sports, NCAA non-revenue sports promotions, marketing history of professional sports drink sponsorship, and the movie/concert industry. No Retake.
CREDIT: 0.5TYPE: RegularGRADE: 10-12
Marketing Internship (Co-op) - Semester 1 15214
This course is designed to place and train the student interested in a career in marketing such as sales, promotion, stock work, advertising and display. The student receives up to 2.0 credits for work experience and also should be enrolled in marketing classes for a full year (1 credit). ***A student must make application for this program through the Career/Technical Education Department or the Guidance Department. However, final admission to the program is dependent on the co-op coordinator’s approval. Retake.
CREDIT: 1TYPE: RegularGRADE: 11-12
Marketing Internship (Co-op) - Semester 2 25214
This course is designed to place and train the student interested in a career in marketing such as sales, promotion, stock work, advertising and display. The student receives up to 2.0 credits for work experience and also should be enrolled in marketing classes for a full year (1 credit). ***A student must make application for this program through the Career/Technical Education Department or the Guidance Department. However, final admission to the program is dependent on the co-op coordinator’s approval. Retake.
CREDIT: 1TYPE: RegularGRADE: 11-12
Marketing Lab (School Store) - Semester 1 15103
This course satisfies ½ credit per semester of the math-related graduation requirement--during senior year only.
Students apply what they have learned in the Marketing course to an actual retail operation. Students will gain actual on-the job training by managing and operating a school store that sells school-related articles such as clothing, supplies, and novelties. See Marketing Co-op course description for possible co-op credit. ***Prerequisite required and consent of instructor. No Retake.
CREDIT: 0.5TYPE: RegularGRADE: 11-12
Marketing Lab (School Store) - Semester 2 25103
This course satisfies ½ credit per semester of the math-related graduation requirement--during senior year only.
Students apply what they have learned in the Marketing course to an actual retail operation. Students will gain actual on-the job training by managing and operating a school store that sells school-related articles such as clothing, supplies, and novelties. See Marketing Co-op course description for possible co-op credit. No Retake.
CREDIT: 0.5TYPE: RegularGRADE: 11-12